Chabi Chic

Chabi Chic sounds like music to the ears of Marrakech’ connaisseurs!

The Chabi Chic brand is now an established name in Marrakech. There is this reference to the interior style “shabby chic”, where vintage furniture and decorative objects are given a new look. Yet we also link Chaabi music. In Morocco, you can hear this all around you. A style of music emerged from an amalgamation of Berber, African, Arab, and Western influences. The music makes you happy! The same applies to the Chabi Chic collections!

Chabi Chic has existed since 2013 and was born from the shared dream of the Parisiennes Vanessa di Mano and Nadia Noel. They met in Marrakech and joined their love for Morocco and their expertise in interior design and international trade together. What started with a handmade collection of crockery inspired by Moroccan ceramics and design, has grown to 5 stores in Marrakech alone. And they now have around 200 points of sale worldwide!

The success of the ladies lies in the fact that they release a new contemporary collection every 6 months. And yet they manage to keep the Chabi Chic signature. This one is characteristic: authentic, trendy, and chic. Their products may be called Fair Trade and Made in Morocco! About 18 local craftsmen work for the company. These craftsmen design crockery and accessories by hand and know the art of pottery. Also, the decoration of the article is done by them and is a delicate job.

Do you know that Chabi Chic is also part of the United Nations program: The Marrakesh Cultural and Creative Industries? The project supports traditional Moroccan craftsmanship and new craftsman apprentices are trained under fair & good conditions.

Chabi Chic a feast for the eyes!

An item from Chabi Chic is modern with a nod to authentic Morocco. And falls therefore very popular with those who love to decorate their home. Or want just a unique piece as an eye-catcher. The Chabi Chic Moroccan tableware line also meets high quality and can therefore be put in the dishwasher and the microwave. The colors won’t fade either! The collection has been expanded in recent years with even more nice items: a glass line, a mug line, a vintage and trendy clothing line, home accessories, desk items, furniture, and essential oils.

We are lucky that our Riad is located close to a Chabi Chic shop. We visit regularly and cannot leave the store without buying something! We brighten up our rooms in Riad Orange with beautiful Chabi Chic vases and fresh flowers. Where we like to come for good food, is the restaurant Nomad. Upon entering the restaurant, you will also find a Chabi Chic shop inside! Do you want real organic olive oil or special spices & bring herbs? Here you will find food that Nomad also uses in his delicious kitchen. It will come as no surprise, but the delicious dishes are presented on Chabi Chic crockery. A culinary picture!

Do you also want to bring a special souvenir from Morocco and support the local economy, then a visit to this shop is a must! There is something for everyone because the unique style is a mix and inspiration (think Chaabi music) from Scandinavian use of natural materials (western influence), geometric prints (Arabic influence), an explosion of the use of color (African influence), and sophisticated & handmade products (Berber influence). A fusion of cultures, just like Morocco! C’est très chic!